1. Introduction

Caliperon Data ("we", "us", "our") is committed to protecting the privacy of individuals who access our website and use our data analysis and decision-support services (the "Services"). This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

By using our website or Services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the practices described here, please do not use our website or Services.

2. Information We Collect

We may collect and process the following categories of information:

• Identity and contact data: name, email address, phone number, and job title, where voluntarily provided through forms on our website.
• Account data: login credentials, preferences, and settings associated with your use of the Services.
• Usage data: information about how you interact with our website and Services, including pages visited, time spent, and navigation paths.
• Technical data: IP address, browser type and version, device identifiers, time zone, and operating system.
• Communications data: records of correspondence if you contact us via email, forms, or other channels.

We do not knowingly collect sensitive personal data (such as health, biometric, or financial account information) unless specifically required and disclosed at the point of collection.

3. How We Collect Information

Information may be collected directly from you when you fill out a form, create an account, or contact us. It may also be collected automatically through cookies and similar tracking technologies when you interact with our website, as described in our Cookie section below.

4. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain our website and Services.
• To respond to enquiries, support requests, and other communications.
• To personalise and improve user experience.
• To send administrative information, updates, and, where consented, marketing communications.
• To monitor usage patterns and perform analytics to improve the Services.
• To detect, prevent, and address technical issues, fraud, or security incidents.
• To comply with applicable legal obligations.

5. Legal Basis for Processing

Where applicable data protection law requires a legal basis for processing, we rely on one or more of the following: your consent, the necessity of processing to perform a contract with you, compliance with a legal obligation, or our legitimate interests in operating and improving our business, provided such interests are not overridden by your rights.

6. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to distinguish you from other users, remember your preferences, and analyse how our website is used. You can configure your browser to refuse some or all cookies, or to alert you when a website sets or accesses cookies. Disabling cookies may affect the functionality of parts of our website.

7. Sharing and Disclosure of Information

We do not sell personal information. We may share information with:

• Service providers: third parties who perform functions on our behalf, such as hosting, analytics, and customer support, under appropriate confidentiality obligations.
• Legal and regulatory authorities: where required to comply with a legal obligation, enforce our terms, or protect the rights, property, or safety of Caliperon Data, our users, or others.
• Business transfers: in connection with a merger, acquisition, or sale of assets, subject to appropriate confidentiality protections.

8. International Data Transfers

If your information is transferred to, or processed in, a country other than the one in which it was originally collected, we will take reasonable steps to ensure it continues to be protected in accordance with this Privacy Policy and applicable law.

9. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Retention periods may vary depending on the type of data and the context of collection.

10. Data Security

We implement reasonable technical and organisational measures designed to protect personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

11. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, which may include the right to:

• Request access to the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to certain exceptions.
• Object to or restrict certain processing activities.
• Request portability of your data in a structured, commonly used format.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us using the details provided on our Contact page. We may need to verify your identity before responding to your request.

12. Children's Privacy

Our website and Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

13. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of such third parties. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please get in touch via the details on our Contact page.